Convergence of Technology-
-Coming together of multimedia digital data technologies allowing words, audio, video, graphics and animation
Convergence of Industrial Activity-
-The idea to produce, distribute and share
Synergy-
-The coming together of two media texts to benefit them both for example a film and its soundtrack will be released
Conglomerate-
-An international company with a wide and varied range of commercial interests
Globalisation-
-The growing tendency of industrial and commercial companies to merge and operate on an international rather than regional basis
Analogue Music-
-A method of recording music
Digitalisation-
-A digital revolution that involves the application of technology.
Vertical Intragration-
-The merger or takeover of companies operating at different stages of the production/distribution process
Horizontal Integration-
-The merger of competing companies from the same line of business and involved at the same level of activity
Major Record Label-
-They are the 'Big Three' music companies which are Sony/BMG, Universal and Warner Brothers
Subsidiary Label-
-A company controlled by a holding or parent company
Independent Label-
-A media organisation or activity that is not connected to a major company
Niche Audience-
-A targeting of a small but significant group of consumers with a media product directed specifically at their interests
Mainstream Audience-
-The uncontroversial, generally accepted attitudes, beliefs and values of the majority population
Fans-
-Someone who has a strong interest and belief in the band or artist
Active Audiences-
-Any various theories of audience behaviour that see the audience as active participantants in the process of decoding and making sense of media texts
Audiophiles-
-Someone with extreme interests in high quality sounds
Early Adopters-
-People who start using a product or technology as soon as it becomes available
Consumption-
-People buying C.Ds, downloading music, paying for live convert tickets and purchasing related products
Web 2.0-
-The second phase of the internet, where the focus shifts from people receiving information and services to people creating and sharing material
Meta-tags / Personalisiation-
-HTML coding embedded in the site in order to provide search engine spiders with keyword information
Download-
-The practise of selecting and receiving digital information from an online source on a computer, as opposed to sending it by upload
Streaming-
-A method of relaying data over a computer network as a steady continuous stream, allowing playback to proceed while subsequent data is being received
Peer to Peer-
-The sharing of media material between two parties in an equal relationship
Piracy-
-Distribution of media material that infringes copyright law
Portability / Miniaturisation-
-The quality of being light enough to be carried
Multi-track-
-A recording device capable of recording several parallel parts or tracks which may then be mixed or re-recorded independently
Sampling-
-the technique of digitally encoding music or sound and reusing it as part of a composition or recording
Digital Audio Workstation (DAW)-
-A computer, sound card, and editing software that allows you to record, edit and mix audio programs entirely in digital form. Stand-alone DAWs include real mixer controls; computer DAWS have virtual controls on-screen
Artists and Repertoire (A&R)-
-Is the division of a record label that is responsible for talent scouting and overseeing the artistic development of recording artists. It also acts as a liaison between artists and the record label
Record Deal - Contract - Royalties-
-A recording deal is a legal agreement between a record label and a recording artist or group, where the artist makes a record or series of records for the label to sell and promote
Distribution-
-Promoting music and getting it into shops, on the radio and downloaded for payment
Plugging / Marketing-
-The transmission of information about a media text to a target audience in such a way as to maximise its appeal to that audience
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